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The Business Environment provides a flexible and comprehensive
learning experience for modern PESTLE-driven courses by using a
two-tier approach. The book offers an accessible introduction to
the business environment model, taking into account curriculum and
blended learning developments. For those new to business and
business economics it introduces the key concepts, theory and
examples (covering marketing, human resource management, operations
management, finance), whilst also maintaining the depth and rigour
needed for both undergraduate and postgraduate level study. The
accompanying CourseMate offers a host of practical material mapped
specifically to each chapter, and provides the overall product with
unrivalled depth and coverage for the levels targeted.
Business Economics brings together three authors with extensive
experience in teaching both business and economics students. The
text provides a clear and easy-to-read guide to the practical uses
of economics in a business environment. Recent examples and cases
throughout the text demonstrate the key economic issues facing the
business world. Now covering the global economy, Brexit, the gig
economy and international trade theories, the third edition ensures
that students are up to date with the latest developments in
business economics.
Edexcel's resources are appropriate for GCSE Business students on
both the modular GCSE course certificated in 2012 and 2013, and the
linear GCSE course certificated from 2014.
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